Can you brand places? Yes you can. Place branding was the topic for dicussion on The Sunday Business Show on Today FM last weekend.
Eoghan Prendergast Head of Limerick Marketing Company was joined by Paul Keyes, CEO of Sligo Chamber to discuss local initiatives to promote their respective regions.
Both men made very valid points and maintained that building a brand around a place was vital in driving investment, tourism and building consumer confidence.
Listen to the podcast of the Today FM Sunday Business show here.
Limerick’s brand will be further promoted in 2014 when it rolls out a full programme of events as part of its 2014 City of Culture year.
Read more about Limerick Marketing Company here.
Image courtesy of limerickcity.ie